Why this 5-step strategy is pure gold for real estate agents

Want a quick, zero-cost way to reconnect with past clients and get them talking about their home’s value?

Here’s a simple 5-step play (and you can click here to download a copy):

1. Get your client list – Pull up your database (CRM or Excel). Have their name, address, and phone number handy.

2. Look up their Zestimate – On Zillow, enter each client’s address and check the Zestimate.

3. Screenshot it – Take a screenshot of the Zestimate.

4. Send this text – Copy and paste this exactly:

“Hey [client’s name], it’s [your name], your Realtor! I noticed Zillow has your house at $[Zestimate amount]. I have my own thoughts on this, but I was curious – what do you think?”

5. Start the conversation – They’ll either say, “That’s low,” or “Wow, really?” Either way, you’ve got a casual way to connect and keep the conversation going. If it feels right, suggest a call or annual review to chat more.

Now that you have the strategy…

• Block this out in your calendar and get to work! I recommend Fridays or Saturdays for response rate!
• Print out your copy of this and hang it up so you see it every morning.
• Text 5 clients every day first thing using this strategy before you do anything else.

This will get you a closed deal by the end of the year…and if it doesn’t, I will!

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610-432-0900 | info@themichaelmannteam.com

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