Capitalize on the NAR changes and turn it into a massive prospecting opportunity.

I’m sending an email like this one out to my database this week and I’m looking to schedule 17 phone consultations – here is the email subject line:

Don’t Refinance Until You Read This Email

The goal of the email is to “stop the scroll” and generate interest so I can schedule a ton of client consultations given the recent market volatility. Rates have been in the headlines recently so this is a topic people are thinking about.

In the email I acknowledge rates are dropping, warn them of deceptive telemarketers, and encourage them to schedule a 15-min call to review their savings goals and to determine when refinancing would actually make sense.

Now It’s Your Turn

This past week the media has flooded every platform (TV, newspapers, social, etc.) with articles about the NAR settlement and the big changes to how you buy and sell a home. We all know most consumers still don’t understand what this means after reading just one article.

That’s why this is a great opportunity for you to reconnect, answer questions, be the expert and control the narrative. We all have a handful of past clients or prospects “quietly lurking” in our database with plans to buy or sell, but they are hesitant about reaching out.

They’re reading these articles, trying to make sense of them, wondering who they have to pay, and they just need a gentle nudge from you. This is your time to proactively reach out and meet them where they’re at.  It’s your job to explain the changes in our industry and how you can help them navigate the new real estate landscape.

If I were you I’d get that email sent out this week, here’s the framework:

  • Subject line: Don’t Buy (or sell) A Home Until You Read This
  • Email body: I hope all is well… there have been some changes in our industry… I want to make sure you understand them how and answer any questions you may have… (keep it short and sweet)
  • Call to action (CTA): please reply back to this email or send me a text to schedule a 15-min call. I really want to make sure that you understand what is going on.

Your goal is to schedule a bunch of phone calls and to reengage with whomever is quietly on the brink of buying or selling. Don’t hide from this or wait for them to reach out – go get it!

Change brings opportunity – don’t miss the window.

Schedule a meeting with Michael to discuss closing more business as a real estate agent.

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