Unpopular opinion:
Stop presenting “buyer love letters” with offers on properties.
A VERY successful Real Estate Agent just shared this with me and made my head spin… What an amazing idea to set yourself apart from all the other offers…. CHECK THIS OUT!!!
Spring market heats up, increasing competition and multiple offers.
A “buyer love letter” will not help your offer stand out.
It will put the home seller at risk of violating fair housing laws.
Instead, do this.
Here’s one of my creative strategies for making our clients’ offers stand out.
End your offer’s purchase price with a unique number that’s special to the seller.
Look around the property for clues.
-the property address (‘123’ Main St)
-graduation years (Class of ‘1999’)
-their wedding anniversary date
-kid sports jersey numbers
This helped my clients win a home that had 27 offers.
I noticed the seller’s kid played baseball.
There were high school and college jerseys framed on the walls. #54
So we presented our purchase price as $700,054 and explained why.
The sellers shared their emotional ties to baseball, which played a part in their lives, making their move a poignant chapter closure.
My clients got the house.
Another client submitted an offer at $781,982. The address of the house was 1982 so and so drive. Also won the bidding at a higher price, but we were in the ballgame and I believe because we stood out.
Creativity with intent and purpose will make them fall in love with your offer, not a cheesy letter.
Questions? Reach out to our office.
610-432-0900 | info@TheMichaelMannTeam.com
